3 Ways Google’s New Shortener Might Affect SEO & Search

Touting it’s stability, security, and speed, Google fully launched it’s URL shortener, goo.gl, yesterday. First introduced last December, the new website turns long URLs into short URLs (e.g., http://blog.searchenginewatch.com/100930-143738 becomes goo.gl/p7th), a popular way of sharing links on social media sites like Twitter.

So how might goo.gl influence SEO, search, and even Google’s algorithm?

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