35% of Viewers Watch Skippable YouTube TrueView Ads [Report]

Some early results are in on YouTube TrueView video ads, the cost-per-view skippable ad model launched back in December. In a beta test conducted by one of the first TrueView advertisers — sports camera-maker GoPro — 35 percent of viewers who were served GoPro ads watched them in their entirety, according to a ClickZ report.

The company’s four-month beta test began in October. GoPro ran 30-, 90- and 120-second ads consisting of footage shot by athletes using its cameras.

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