5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

Sears, one of the oldest and largest big box retailers of the 20th century, have announced a nifty 21st century marketing strategy. They are going to be sending 5 established tech bloggers to the much anticipated Consumer Electronics Show (CES) show. The 5 bloggers will be part of the “The Sears Blue Blogger Crew” according to ClickZ, which has more details on the team and assignment.

At SEW, we think this strategy is ‘on trend’ and a great example of how traditional brands can stay relevant and play the disruptive space of online technology to their advantage. Sears’ campaign has the potential to hit a broad spectrum of goals within an integrated online marketing strategy. Here are 5 reflections on what makes it so in-step with tactics and trends in 2011:

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