A Bing State of Mind: Jay-Z Teams with Bing & Facebook to Promote Book

Bing is in the midst of another marketing blitz. Sunday during NFL games, Bing’s commercials were hard to miss, as the search engine tried to sell itself to football fans.

Bing followed up yesterday by announcing a multi-platform search experience and interactive game to help people decode Jay-Z’s life and lyrics. To help promote Jay-Z’s upcoming book, “Decoded,” between 5 and 10 new pages will be placed in different locations (from London to Manhattan) every day for the next month.

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