About.com Pageviews Down After Panda Update Say New York Times Co.

Google’s Panda update has affected New York Times Co. owned About.com, the company confirmed during its Q1 2011 earnings conference call.

“Design changes in cost-per-click advertisements served by Google had a negative effect on click through rates in the quarter, and we expect that to be the case through the second quarter as well,” said Janet Robinson, president and CEO. “About also experienced a moderately negative impact on page views from the algorithm changes Google implemented in the quarter.”

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