Adobe & Conductor Team-Up to Monitor SEO ROI Alongside PPC

Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC data in a single interface. The combined intelligence should enable Adobe SearchCenter customers to maximise revenue from both channels by making it easier to identify and test complimentary PPC and SEO strategies.

The new capability has been launched in partnership with Conductor’s Searchlight platform and signals the first ever 2-way integration between Adobe SearchCenter and another SEO data provider. But that’s not all – to enable this two-way integration with Adobe’s Genesis program, Conductor built the SEO Cloud, which stores all Searchlight data on the web, such that it can integrate with other third party applications to provide SEO data to them and empower a new generation of ‘closed-loop analytics’ services.

Click to read the rest of this post…

Go to Source

Comments are closed.