Advanced Google AdWords Reviews
Advanced Google AdWords
- ISBN13: 9780470500231
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google’s expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords’ functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.Improve Your Profits and StrategiesWhile this boo
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(out of 17 reviews)
List Price: $ 39.99
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Review by Jason L. Mcdonald for Advanced Google AdWords
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I am an AdWords Nerd! SEO + AdWords is my life, both teaching it and living it as a small business owner.
They say you can’t judge a book by its cover, and this is true for Advanced Google AdWords. Don’t let the word ‘Advanced’ scare you. This is really a very thorough, excellent treatment of AdWords from soup to nuts. Both basics and advanced. Mr. Geddes clearly knows his stuff –
Some examples. First, broad match. Mr. Geddes explains that a broad match for
dog care san francisco
will yield search results not just for these words, but for similar words such as
pet care san francisco
animal boarding bay area
That is a powerful way to get new customers, but also extremely dangerous as it can run up your budget, quickly.
Second, the content network. Geddes explains the power of the content network to have you reach new venues outside of Google such as blogs, portals, news papers, etc. He also points out how to block nefarious sites like parked domains and error pages.
I will recommend this book for people who can take my training in San Francisco at AcademyX, or my online training. And even those who cannot. My only criticism would be, like every other AdWords book out there, Advanced Google AdWords does not place AdWords within the context of your free, Search Engine Optimization (SEO) efforts. But the two should work together for maximum reach.
If you are looking at AdWords, I highly recommend this book.
Review by Melissa Mackey for Advanced Google AdWords
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Brad’s book covers every detail of Google Adwords, from keyword research to ad creation to landing page optimization and customer acquisition. Every chapter includes a checklist of best practices for quick reference, as well as detailed explanations of each facet of Adwords. Brad’s easy-to-understand writing style and descriptive illustrations add to the usefulness of this book.
Whether your Adwords budget is $1 per day or $10,000 per day, you owe it to yourself to get this book. Keep a copy at hand for reference – you’ll use it regularly.
Review by Brian B. Carter for Advanced Google AdWords
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Brad Geddes is one of the few AdWords experts I always pay attention to. He’s one of the best in the field.
This book is incredible comprehensive, illustrative and readable. Both beginners and experienced pay per click marketers will find invaluable insights here. Brad fills in a lot of gaps that the AdWords Help screens don’t cover. Otherwise, you’d have to get the info from an AdWords rep, and only the biggest spenders get the best attention from these reps.
Heeding this book’s advice from the start will save you a lot of money and get you much better results. Highly recommended.
Review by nate warnecke for Advanced Google AdWords
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I’m brand new to Adwords and this book really does a good job of explaining how it all works. The text got kind of dry at first (probably because I didn’t know what he was talking about) so I decided to jump right into actually using Adwords before I read any more about it. That was the way to go. After I started using Adwords I went to the book to answer all those questions I had, and it does a good job of explaining how it works. Would recommend this book.
Review by adanacAndy for Advanced Google AdWords
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I’ve spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn’t. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I’ve read use language that is too complex, or instructions that just don’t make sense in the ‘real world’. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he’s talking about. I’ve followed Brad’s advice via blogs and when he’s spoken at various internet marketing seminars for the past three years, and wished I’d known about him sooner. If you’re just starting out as an AdWords advertiser, or you’re already a seasoned veteran, this book should definitely be part of your marketing plan. Andy