AdWords Advertisers Get Click-to-Call from Apps Format

AdWords Advertisers Get Click-to-Call from Apps Format
Google has made its click-to-call ad format for mobile apps and mobile website content available for all AdWords advertisers. The feature was demonstrated at Google I/O in May. “Expanding our popular click-to-call functionality on mobile search ads to now include mobile content and apps helps increase the reach of your ads across the mobile web and provides mobile publishers and app developers …
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Google AdWords Testing Related Broad Matches AdWords Ads
Yesterday I reported at Search Engine Land based on a discovery by James Carswell that Google was testing a new AdWords ad block in the Google search results. The new ad block was “related ads” that expanded on the searcher’s search query and showed ads for a different keyword. Here is a picture of what the ad block looked like: Google confirmed yesterday that this is indeed a beta test. Google …
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