AOL Has Algorithm For Finding Content Topics For Reporters

The Columbia Journalism Review mentioned AOL’s Demand/ROI tool and how it is being used to find topics that will generate pageviews and ROI – along with the news that AOL is hiring reporters.

Demand/ROI is “used to suggest to writers topics that they should write about, either on a seasonal demand basis, or on a trending topic basis. While journalists aren’t restricted to only write about demand topics, they are a good keyword / topic source of data for them,” Simon Heseltine, AOL’s Head of Search, said.

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