Attention Walmart Shoppers: Social Media Are In Aisle K

Walmart announced the purchase of Kosmix – “a social media filter aggregating information by topic from Web sites, Twitter messages and other sources in real time — a potentially important new way to give shoppers information, and get it from them,” the New York Times reported.

Kosmix, a start up based in Mountain View, California, was founded in 2005 by Venky Harinarayan and Anand Rajaraman whose work in the ecommerce space is well known. They sold a previous company to Amazon in 1998 and helped develop Mechanical Turks for Amazon.

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