Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work?

Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the legal battles before adding the option to their service.

Previously Yahoo and Microsoft were stricter about the use of trademarked terms. Companies could get any ads running on their trademarked terms pulled down by sending copies of their trademark approval. No longer will Microsoft review keyword complaints.

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