BrightEdge Launches Social Analytics To Boost SEO

BrightEdge an ‘enterprise SEO platform’ has added a new module to it’s closed loop analytics engine that helps brands to identify and predict the impact of social media on search engine optimization (SEO). The system also creates a prioritizes list of suggested actions to take and enables online marketing tams to create a delegate tasks based on the data whilst, crucially, reporting on the return on investment (ROI) for SEO & Social media work on those particular keywords or pages – with ranking improvements as the final indicator.

In a similar way to other SEO platforms, such as Covario, Optify and Conductor Searchlight, the BrightEdge platform runs a massive analysis of search engine results pages (SERPs) for search terms you are targeting. The system analyzes a number of typical search engine ranking factors such as inbound links and anchor text, but now, uniquely, also looks at the number of Twitter ‘Tweets’ and Facebook ‘Likes’ every single page has. The aim of this analysis is to answer, what BrightEdge CEO, Jim Yu calls the ‘million dollar question’ – “how do we tie everything ‘social’ to ROI?”

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