Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Int

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Phones next as hackers hike up invasion

Phones next as hackers hike up invasion
As hacking evolves and attacks become more sophisticated, the threat continues to escalate, writes Patrick Kingsley.
Read more on Brisbane Times

Inside deal: One Internet Capital-backed firm buys another
Channel Intelligence, 49% owned by Internet Capital, is buying ClickEquation, its Conshy-based staff and paid-Web-search platform
Read more on Philly.com

The Facebook Marketing Book

The Facebook Marketing Book

• ISBN13: 9781449388485
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it’s a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you’re a marke

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketi

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YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

• ISBN13: 9780789747266
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?   YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.   That’s where this boo

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