Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving Google’s classifier for parked domains, as Matt Cutts explained and apologized for on Google+.
It seems we’re finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad links – otherwise known as negative SEO. And this time it’s going to be damned hard to get the worms back into the can!
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving Google’s classifier for parked domains, as Matt Cutts explained and apologized for on Google+.
It seems we’re finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad links – otherwise known as negative SEO. And this time it’s going to be damned hard to get the worms back into the can!
A roundup of some really useful tools, some of which you’ll use every day, if you aren’t already. Exercise some critical judgement though: a tool is only as good as it’s data – make sure the data is believable. Cross reference against other sources.
Digital marketers praised Google’s new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable.
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