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Google Forfeiture: Government Splits $500 Million

Posted by admin on Apr 4, 2012 in Search Engine Optimisation | Comments Off

Government agencies that took part in an investigation of Google for distributing paid search ads for Canadian pharmacies that illegally shipped drugs into the U.S. will split $500 million Google forfeited to avoid Department of Justice prosecution.

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Yahoo Cutting 2,000 Jobs to Focus on Personalized Services

Posted by admin on Apr 4, 2012 in Search Engine Optimisation | Comments Off

Yahoo CEO Scott Thompson, hoping to save $375 million a year and help the company become smaller and nimbler, confirms Yahoo is cutting 2,000 staff from its payroll as the one-time Internet star aims to “reshape” itself for the future.

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Google Forfeiture: Government Splits $500 Million

Posted by admin on Apr 4, 2012 in Search Engine Optimisation | Comments Off

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Yahoo Cutting 2,000 Jobs to Focus on Personalized Services

Posted by admin on Apr 4, 2012 in Search Engine Optimisation | Comments Off

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Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]

Posted by admin on Apr 4, 2012 in Search Engine Optimisation | Comments Off

A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned.

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Writing Better PPC Reports

Posted by admin on Apr 4, 2012 in Search Engine Optimisation | Comments Off

Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it’s not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don’ts.