Cybermarketing: How to use the Internet to market your products and services (Marketing Series: Practitioner)

Cybermarketing: How to use the Internet to market your products and services (Marketing Series: Practitioner)

There are many ‘How to’ books on the Internet. Yet there is nothing for marketers who need a no-nonsense structured guide to using the Internet for marketing. With a minimum of jargon and computer gobbledegook, Cybermarketing shows *How you can use the Net for market research *How you can build the resources of the Net into your marketing plans *How to exploit the Net as a marketing channel

Cybermarketing shows how the Internet can support you through the marketing process from t

List Price: $ 39.95

Price: $ 39.95

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