Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how. Quickly get up to speed on today’s Facebook co
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(out of 11 reviews)
List Price: $ 29.99
Price: $ 17.08
Review by Ark Lady (Diana L Guerrero) for Facebook Marketing: An Hour a Day
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Any user of Facebook needs this book. If you are a small business owner or active online promoting your brand it really helps to have a guide and a shortcut to being effective online.
I first met Mari Smith online as I was getting my profile and fan pages up and operating.
Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.
What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.
In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics–so it is great for the average user or the small business person or online marketing teams.
I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.
Things in social media change so fast (just like Facebook’s new revamps over the last two weeks) so I do encourage you to download and begin using it right away.
This book is well worth the investment–go get it now and then go find MariSmith on Facebook!
Review by William T. Harrison for Facebook Marketing: An Hour a Day
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I heard one of the authors give an awesome presentation at a conference last year, so I was eagerly awaiting this book. Fortunately it didn’t disappoint! Lots of great specific, actionable how-to instructions — just what I need to get my Facebook marketing going. In fact, the book is better than many courses I’ve bought from other marketing experts for $500+ (and some of those were pretty good too). Highly recommended.
Review by John Jantsch for Facebook Marketing: An Hour a Day
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Facebook is so hot right now that businesses are jumping in without a plan or clue. This book is the kind of tool you need to dig in and create a strategy and master the technical stuff that can create so much frustration for the business owner already strapped for time.
The book will also help marketers demonstrate to CEOs and department heads reluctant to explore Facebook and other social media platforms how to treat Facebook as in integrated part of the marketing whole.
John Jantsch author of The Referral Engine: Teaching Your Business to Market Itself
Review by Vicki Elam for Facebook Marketing: An Hour a Day
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I was so excited to purchase this book and its been an amazing read! For anyone on Facebook or in business, this is a must have book! I’ve been in social media for 13 years and I’ve learned a lot from Mari Smith. She is an amazing social media Guru and I have her to thank for my successful Virtual Assistant business. You both ROCK!!
Vicki Elam
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Review by Janet Barclay for Facebook Marketing: An Hour a Day
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Before reading the book, I had thought it would explain how you can maintain a strong presence for your business in only 60 minutes a day, but that’s not quite what it’s about. It is actually a sixteen-week program, taking you from planning to implementation and evaluating your results. Every day has an assigned task which should take approximately one hour to complete, making it ideal for readers who prefer a practical, structured approach to learning.
The “course outline” is as follows:
Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration
There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It’s next to impossible to talk about any component of social media in isolation, because they all work together so closely.
Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on “The Future of Facebook” was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people’s lives, so it’s going to become increasingly important for businesses to get involved if they don’t want to get left behind.
Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.