When it comes to advertising on the web, you just can’t argue with the numbers. A billion market today is expected to grow to .9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises. Google Advertising Tools from O’Reilly examines the business and technology behind making money
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