Seventy per cent of UK businesses have a website. But 90 per cent of those websites don’t fulfil the expectations of their business owners and don’t provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: define the type of website the particular business needs
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