Is there a difference between guerilla and viral marketing?

Question by Chris L: Is there a difference between guerilla and viral marketing?
I can really see one, other than maybe viral uses the internet.

Best answer:

Answer by Richard H
Guerrilla marketing is low-cost innovative marketing where you pay for the placement. Viral marketing is innovative marketing that you generally don’t pay for the placement, just the production.

BMW films was viral marketing. Cartoon Network’s bomb scare promotions were guerrilla marketing

Know better? Leave your own answer in the comments!

2 Responsesto “Is there a difference between guerilla and viral marketing?”

1. briley_can says:

   June 16, 2011 at 4:33 am

   guerilla is on-the-street and in-your-face marketing techniques, like a team of people in the mall giving out samples.

   viral is just like is says – marketing that spreads like a virus. People share the message and pass it around vs. you giving it to everyone.
2. ۩ says:

   June 16, 2011 at 4:39 am

   “Guerrilla Marketing,” was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.

   Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.[1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.