Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Posted by admin on Feb 2, 2011 in Internet Marketing | Comments Off

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

ISBN13: 9780470537190
Condition: New
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Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful d