Successful Affiliate Marketing for Merchants
Successful Affiliate Marketing for Merchants
If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the righ
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(out of 16 reviews)
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5 Responsesto “Successful Affiliate Marketing for Merchants”
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Review by Kelly Monaghan for Successful Affiliate Marketing for Merchants
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This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you’ll be able to forgive that fault.
Review by S. Michael Claggett for Successful Affiliate Marketing for Merchants
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While there is some useful information in this book it is pretty outdated.
When it was released in 2001 I believe it was the definitive work on the subject.
However, now over 4 years later, most of the links to sites the book refer’s to as resources you want to visit are now dead links.
If it was updated, and brought up to date with live links for the same subjects, maybe.
As is, a waste of time.
Review by Ilana Rabinowitz for Successful Affiliate Marketing for Merchants
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Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.
Review by for Successful Affiliate Marketing for Merchants
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I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job – numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there’s very little worth your time.
Review by Stephen Nisbet for Successful Affiliate Marketing for Merchants
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For first-time affiliate managers or seasoned pros in affiliate marketing — this easy to read “how-to” book is a must-have manual for guaranteed success! I have been setting up affiliate programs for years and in “Successful Affiliate Marketing for Merchants, I discovered great new resources and recommendations for maximizing affiliate programs that I can’t wait to try! Shawn Collins is my guru in Affiliate Marketing. Everything I know about this field I learned by reading his online editorials and articles–now all his expertise and insight is gathered together in one, completely up-to-date, easy to read book.